A business blog offers you an ideal way to communicate with your clients. Additionally, it attracts new prospective customers to your organization’s website. So, how can you begin with your business site? Here are a couple of things to plan out, before you put pen to paper or finger to keyboard.
Define Your Target Audience
Before you begin, it is important to specify as precisely as possible your target market. Ask yourself these questions:
- Who are you writing to?
- What do they expect from your site?
- How can they prefer to digest information?
- How do they see themselves?
Create a profile for your ideal reader. Make an authentic individual human being and write directly to them. Of course, do not limit yourself; you will reach beyond your target market also. But if you try to appeal to too broad an audience, then you’re going to end up capturing the interest of no one.
Your Website’s Goal
Establish a clear goal to your site and make it as specific as you can. It may be to just inform your clients, or to generate traffic for your website. Although you might have a few objectives, pick one that is the overriding one. Write down this target and be sure to have a way to quantify it (as an instance, a specific number of new prospects weekly, etc.). Keep it flexible and change it if you want to.
Naming Your Website
The name is a huge consideration and it might take a while to think of a great one. Brainstorm a huge list and narrow it down. Do not just use your company’s name as the title of the blog. Make it something creative that is linked to your company. By way of instance, your catering business’s blog may be called something like,’Chef’s Corner.’ It should stick out. Include keywords in it whenever possible.
Brainstorm the first four or five classes which you will blog about. Decide on some specific areas in your niche that individuals may be interested in learning about. 1 category can be introducing your services or products, or showing clients how they can benefit from them. You also need to load your blog up with the first couple of posts before you start it. Take some of the common questions your clients ask and answer them. Turn these answers into articles.
It always helps to have some high-search keywords in your blog posts. Use Google’s free AdWords tool for ideas. You don’t need to spend too much time on keyword research for every single post. Simply make a list of keywords that get a reasonable number of searches each month and use them obviously in your articles.
Design and Hosting
Decide whether you will hire a company to do your design and hosting, or you would like to do it yourself using WordPress, Blogger or another blog platform. With a platform yourself is the cheap and easy thing to do, but having a hosting company provides you more flexibility and choices. You can always begin with a free platform and roll up your site over to a hosting company afterwards.
Set Your Program
Establish an initial blogging program. It doesn’t matter how often you blog as long as you do it consistently. By way of instance, add a new post weekly. Monitor your results and adjust your program accordingly.